Apr 20, 2011

How to educate the customers? (He doesn’t know it may be costing him more).

• Ask how cylinder is printing on press.
• Ask how is registration.
• Communicate with customer.
• Get data about cylinder history.
• Group meeting is good experience to discuss problems in the industry.
• Possibly have customers at this meeting to share experiences.
• Look at target areas – reduce variables to find problems before they happen.

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